marketing

4 Simple Meme Types That Will Go Viral Today

4 Simple Meme Types That Will Go Viral Today

Isn’t it crazy that one of the most successful ways to market online involves sharing funny images?  What would Don Draper think!?

Actually, I think he might quite like the idea.

Ok, so maybe meme marketing is not all about funny images.  There’s funny videos too!

Not to mention shocking images and videos, awe-inspiring images and videos and basically any visual content that viewers feel worthy of sharing.

And they do, by the billions!

For this reason memes are an important element of most modern day marketing campaigns. They are used prolifically by the biggest brands names such as Coca-Cola and Levis’, and even politicians seeking to drive debate and votes in Presidential election campaigns.

Though they might seem like silly, trivial content, memes are extremely powerful mechanisms for sending messages, driving opinion and building traffic!

Meme marketing, known as “memetic marketing” is just one component of Image Based Marketing, a trend that has become widely popular since the growth of social networking sites.

Read more

All The Stuff Your Competitors Know About Explainer Videos

All The Stuff  Your Competitors Know About Explainer Videos

Explainer videos. What are they, what do they do and why your business needs one.

Explainer Videos get their name from the word ‘explanation’!

An explanandum (a Latin term) is a phenomenon that needs to be explained and its explanans is the explanation of that phenomenon!

The irony!  The explanation for the world explanation is so complicated!! I mean … really???

I prefer to think of it this way. An explanation is a way to communicate ideas meaningfully.   Creating a really great explanation involves transforming facts into a more understandable collection of ideas and concepts.

Explanations help to clarify why something (a law, an idea, a process, a product, or service for example) makes sense, so making it easier for peeps like you and me, to understand.

Explanations enable people to “see an idea from a personal perspective”, so allowing them to make educated decisions about whether they want to invest their time, money, or energy to learn more about the idea.

Read more