Explainer videos. What are they, what do they do and why your business needs one.
Explainer Videos get their name from the word ‘explanation’!
An explanandum (a Latin term) is a phenomenon that needs to be explained and its explanans is the explanation of that phenomenon!
The irony! The explanation for the world explanation is so complicated!! I mean … really???
I prefer to think of it this way. An explanation is a way to communicate ideas meaningfully. Creating a really great explanation involves transforming facts into a more understandable collection of ideas and concepts.
Explanations help to clarify why something (a law, an idea, a process, a product, or service for example) makes sense, so making it easier for peeps like you and me, to understand.
Explanations enable people to “see an idea from a personal perspective”, so allowing them to make educated decisions about whether they want to invest their time, money, or energy to learn more about the idea.