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All The Stuff Your Competitors Know About Explainer Videos

All The Stuff  Your Competitors Know About Explainer Videos

Explainer videos. What are they, what do they do and why your business needs one.

Explainer Videos get their name from the word ‘explanation’!

An explanandum (a Latin term) is a phenomenon that needs to be explained and its explanans is the explanation of that phenomenon!

The irony!  The explanation for the world explanation is so complicated!! I mean … really???

I prefer to think of it this way. An explanation is a way to communicate ideas meaningfully.   Creating a really great explanation involves transforming facts into a more understandable collection of ideas and concepts.

Explanations help to clarify why something (a law, an idea, a process, a product, or service for example) makes sense, so making it easier for peeps like you and me, to understand.

Explanations enable people to “see an idea from a personal perspective”, so allowing them to make educated decisions about whether they want to invest their time, money, or energy to learn more about the idea.

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