Acquiring a customer is a very special moment and it’s all to easy to forget that when people are buying from us anonymously across the interwebs. Without face to face interaction, we kinda forget to be nice!
Just because it’s not a face to face interaction, doesn’t mean that the relationship has to be any less valued than if the customer walked into your store, handed you a fifty and bought your product … which I’m sure would make you smile at the very least, say thank you and maybe even give them a great big bear hug (more shop owners should do that!!)
In fact, with everything being so transparent across social media, it’s more important than ever to respect that relationship.
Because we’re selling on much larger scale on the internet, this requires continual hard work on your behalf.
However, there are simple things that you can do to make this process run more smoothly, keep your customers happy and loyal, and increase your sales all at the same time.