“Being badass is simply about finding the authentic ‘hero’ that is you. Sometimes you’ve got to look hard but it’s there in the most ordinary of situations. I’m currently in search of my own badassness and I’ve made a video to inspire you to find yours!”
One of the most difficult things for people working and selling online as solo-entrepreneurs is conveying personality in an authentic way and this is even more difficult when you don’t have an outgoing, extroverted personality to help you along the way.
Firstly, it’s far more challenging when communicating with the written word to really express who you are than it is when communicating face to face and video tends to makes us shy peeps even more awkward and self-conscious, which is why most of us hate being in front of the camera.
For me, finding my online voice and expressing my authentic self through it has very much been a work in progress. A two year journey in fact, that has been tied into a process of becoming self-aware and and getting over my fear of being judged (which is essentially what shyness is all about!)
Sure, I’ve come a long way from the ‘swaying like a nutcase’ and ‘blinking like a looney’ first video I ever made for an online audience but I still struggle to reveal my true personality through the camera and the written word.
For a long time, I believed I had to be what I thought people expected me to be … ‘safe and subdued’, which I figured translated into ‘reliable and trustworthy’ but in reality, meant ‘dull and boring’!
The reality is people expect you to be nothing other than yourself.
When I saw other people so obviously being themselves, I told myself that’s because they’re extroverts. I’m a socially awkward (verging on shy) introvert. That’s not for me.
Shy I may be but dull I”m not and so what comes next was probably inevitable!
Find Your ‘Badassness’
I had an epiphany. It came from an unusual channel.
A friend online started a Facebook Group called Legion of Badass. The mantra behind being badass is simple. You set out on a journey to find your true authentic self, celebrate it and bring it forward into the marketplace, to your customers and to your online presence.
And all this is done using the framework of Belief, Awareness, Direction, Action, System and Story.
It means looking at who you are and things you’ve done to find what uniquely makes you special and then framing those qualities into an actionable plan that can make you stand out in the marketplace.
Whether we know it or not (and most of us don’t), we’re all badass. Our badassness reveals itself to use in everyday life, we only need to open our eyes to see it. And that can be the hardest part, seeing it! Many of us tend to devalue ourselves and the small challenges we successfully (or unsuccessfully) face in daily life.
But it’s right in the centre of these moments that you’ll find your badassness!
Nobody else has your experiences and so nobody else can be YOU and that’s your competitive advantage.
Customers Value Authenticity
And so, revealing your true and authentic self is probably one of the most important things you need to do online.
In a space that is full of competing products and services you need to bring what’s special in you to your marketing mix. That means finding what’s unique and different about the person you are, what makes you stand out from everybody else and what makes people instantly recognize your online voice!
Like me, start to find the awesomeness in what you do and then document it.
In time, you’ll feel like you can climb mountains and your customers will want to climb those mountains with you.
Afterthought – Breaking Badass
Walter White … only as badass as they come!