Blog Stats Infographic Template For Facebook

Followers love to see how a blog they’re a fan of evolves and what better way to show them than with an infographic?

I’ve created a PSD template to showcase your blog stats. It’s easy to edit.

Simply add your own colours, logo and stats and then go share your blog awesomeness with the world.

infographic-blog-preview

breakingbadass

Can Shy Introverts Be Badass?

“Being badass is simply about finding the authentic ‘hero’ that is you. Sometimes you’ve got to look hard but it’s there in the most ordinary of situations.  I’m currently in search of my own badassness and I’ve made a video to inspire you to find yours!”

One of the most difficult things for people working and selling online as solo-entrepreneurs is conveying personality in an authentic way and this is even more difficult when you don’t have an outgoing, extroverted personality to help you along the way.

Firstly, it’s far more challenging when communicating with the written word to really express who you are than it is when communicating face to face and video tends to makes us shy peeps even more awkward and self-conscious, which is why most of us hate being in front of the camera.

For me, finding my online voice and expressing my authentic self through it has very much been a work in progress. A two year journey in fact, that has been tied into a process of becoming self-aware and and getting over my fear of being judged (which is essentially what shyness is all about!)

Sure, I’ve come a long way from the ‘swaying like a nutcase’ and ‘blinking like a looney’ first video I ever made for an online audience but I still struggle to reveal my true personality through the camera and the written word.

For a long time, I believed I had to be what I thought people expected me to be … ‘safe and subdued’, which I figured translated into ‘reliable and trustworthy’ but in reality, meant ‘dull and boring’!

The reality is people expect you to be nothing other than yourself.

When I saw other people so obviously being themselves, I told myself that’s because they’re extroverts. I’m a socially awkward (verging on shy) introvert.  That’s not for me.

Shy I may be but dull I”m not and so what comes next was probably inevitable!

Find Your ‘Badassness’

I had an epiphany.  It came from an unusual channel.

A friend online started a Facebook Group called Legion of Badass. The mantra behind being badass is simple. You set out on a journey to find your true authentic self, celebrate it and bring it forward into the marketplace, to your customers and to your online presence.

And all this is done using the framework of Belief, Awareness, Direction, Action, System and Story.

It means looking at who you are and things you’ve done to find what uniquely makes you special and then framing those qualities into an actionable plan that can make you stand out in the marketplace.

Whether we know it or not (and most of us don’t), we’re all badass.  Our badassness reveals itself to use in everyday life, we only need to open our eyes to see it.  And that can be the hardest part, seeing it!  Many of us tend to devalue ourselves and the small challenges we successfully (or unsuccessfully) face in daily life.

But it’s right in the centre of these moments that you’ll find your badassness!

Nobody else has your experiences and so nobody else can be YOU and that’s your competitive advantage.

Customers Value Authenticity

And so, revealing your true and authentic self is probably one of the most important things you need to do online.

In a space that is full of competing products and services you need to bring what’s special in you to your marketing mix.  That means finding what’s unique and different about the person you are, what makes you stand out from everybody else and what makes people instantly recognize your online voice!

Like me, start to find the awesomeness in what you do and then document it.

In time, you’ll feel like you can climb mountains and your customers will want to climb those mountains with you.

Afterthought – Breaking Badass

breakingbadass

Walter White … only as badass as they come!

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)

Is The Gmail Promotions Tab Killing Internet Marketing?

promotional-gmail-tabs

So what do you think about Gmail’s inbox tabs? Scary stuff for marketers, right?

It’s difficult enough to get emails opened when they are in full view, but now there’s an additional hurdle; hoping your customer will bother to look inside the Promotions tabs. I mean, seriously, who willingly goes looking for spam?

So with such dramatic changes to how your emails are being received, you’re probably imagining doomsday stats of 0.1% open rates right now.

(If that’s your current open rate … … awkward silence!).

But just how freaked out should you be?

Continue reading…

day6

Outsourcing A WordPress Plugin Case Study Day 6

Outsourcing A WordPress Plugin Case Study Day 6

Day 5 and 6 have been about working out a couple of problems with the plugin and also working on styling issues that will determine how the plugin will look on the front end of blogs.

The deadline has just passed and the plugin while almost there, is not yet complete.  In fairness to the my coder,  I wasn’t around as much over the last couple of days to answer his questions.  He had some slight delays on his end too but nothing significant.   I also had to give some thought to one particular part of the plugin, that wasn’t working as I would have liked.  This related to limitations with the sharing options for the plugin.  I had to compromise on this.  I haven’t had one plugin developed where I didn’t have to compromise somewhere.

I can’t stress how important it is for your coder to be accessible to you and open to understanding your vision for your plugin.  To do this, they will need to be competent and enjoy their work.  I’ve worked with many coders.  I’ve had bad communicators, excuse makers, money hunters and lots of unethical types.

When you find a good coder, you’ll know it. It may take many months.  I’ve been hiring coders for 6 months now, having hired posssibly more than 30 coders for various projects (up to as many as 6 to finish one project, becasue I got unlucky and got 5 bad coders in a row  … bad karma!).

Right now, I have three coders whom I trust completely.  They are professional and experienced.  They may not be the cheapest but I would rather pay more for a project to turnaround on time and on budget than try to find cheaper coders and wind up having to hire six and still pay more in the end!

That said, I will always have a budget in mind for a project and I’m not afraid to go hunting for some more great coders. They are out there. Don’t be afraid to keep looking until you find one.  I’ve heard people say they won’t look for freelancer coders because they’ve been ripped off too many times.  As a result they don’t tend to get products developed.

It happens, I’ve been ripped off many times but the risk can be minimized and it’s part of the process to finding somebody great!

So after day 6, my plugin is begining to look as I had imagined it.  No regrets either for pre-paying my coder the full fee in advance either!

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)

day4

Outsourcing A WordPress Plugin Case Study Day 4

Outsourcing A WordPress Plugin Case Study Day 4

Four days into development and the plugin is beginning to take shape.  The past two days have been quiet.  I’ve had some short skype conversations to clarify how certain parts of the plugin will work.

I’ve also been able to start to play around with the plugin on the development site.  This has been very important as it’s only when you start to use a tool that you’re developing, that you begin to see where its strenghts and weaknesses are.

Continue reading…

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)

plugincasestudy_2

Outsourcing A WordPress Plugin Case Study Day 2

Outsourcing A WordPress Plugin Case Study Day 2

Though I’ve never done it before, yesterday I sent a $450 advance payment to a coder I’ve worked with only once before. Yikes! When I first hired him on Freelancer.com he had no feedback or ratings but the plugin I needed was a small project and so I figured if he turned out to be not so great, I wouldn’t loose too much.

Also, I prefer to hire Eastern European coders and he fit that profile being from a South Eastern European country, so that also influenced my decision to give him a shot. Because he was new to the site I was able to negotiate a good price. It turns out I got lucky. He was a great communicator, a competent coder and very pleasant to deal with so despite some niggling little hesistations that were whispering things like “remember milestones” in my ear, I took the risk yesterday and paid full fee in advance.

I don’t recommend you do this at all .. ever!

Continue reading…

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)

workhard

Outsourcing A WordPress Plugin Case Study Day 1

Outsourcing A WordPress Plugin Case Study Day 1

WordPress plugins are hard work.  Hard to get developed, hard to maintain and hard to support.  So why develop a plugin instead of a neat little ebook or report that requires little or no updates or support?

It’s simple really. Plugins sell well.

They tap into the enormous WordPress userbase and can make you some pretty decent moolah!

The first plugin I developed grossed over $60K back in January 2012.  That kind of revenue came from a huge marketing drive with a couple of big players in the online marketing industry supporting me but I’ve since developed many plugins with no significant marketing effort given to them that have grossed in the low five figures.

My experience developing plugins so far has been a bumpy road.  The idea for WP Audio Images came to me by chance and I had the plugin written within 48 hours of first thinking it up.  It seemed like a dream product.

Until …

Continue reading…

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)

Learn target

You’ve No Excuse Not To Learn Something New Today

It’s important that every day you wake up and learn something new.

I’ve always been excited by the idea of expanding my knowledge and skills through self-directed learning. I remember when I was 14, I left my house one Saturday morning and walked into Dublin city centre to the largest bookstore there at the time and bought myself a huge door step of a book simply called ‘Psychology’.  I needed a shopping cart to push this thing home. It was a tome.

Maybe I was considering it as a career choice at the time. I don’t know but I do remember feeling so proud to be the owner of this book and excited by it . I knew the stuff was way over my head but everyday I opened it determined to read a little.  Maybe I only learned from it that Psychology is a tough subject and not just about seeing old witches and pretty ladies on ink blots.

Continue reading…

RedLights2

What Robert De Niro Taught Me About Personal Branding

Yesterday was a long day and instead of working late into the night I bombed out on the couch.   I haven’t yet gotten over the habit of neglecting the signals that tell me I’m tired so finishing work before 6pm was a huge deal.  My kids weren’t around which was odd but kind of nice (yep, I’m feeling guilty saying that) as I had the TV to myself, which meant I didn’t have to dive on my 13 year old son and wrestle the remote from his clenched fingers.

Then comes an ad break … YAWN … until Robert De Niro shows up in a trailer for the new movie Red Lights.

Two hours later, I’m sitting in the movie theatre with my husband by my side  (nobody  goes to the cinema alone!), popcorn in one hand, a packet of jelly beans in the other waiting for the film to start.

Why?

Continue reading…

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)

smilemarketing

Why Selling With Humour Is Good For Business

Take a second to think how many television ads for huge big brand companies use cartoons and humour in their advertising campaigns.

There’s a good chance that before starting to read what I’ve written here you glanced at the cartoon below, read the punchline and maybe had a little chuckle or at the very least positively identified with the message! Same goes with newspapers and magazines. Don’t you just love to read what the cartoon says first before diving into the content?

Why do we do this?

Continue reading…

Tracey Meagher is a designer and product creator who likes to wind down with Photoshop and has been known to work 12 hours stints without coffee (gasp!)